Real Time bidding is a Display advertising optimization technologies aimed at increasing the value of ad impressions by targeting users dynamically and on an impression-by-impression basis.
Advertisers can buy inventory across hundreds of thousands of sites and hundreds of millions of unique visitors globally, one impression at a time, in real time.
These real time ad exchanges also enable publishers to sell their inventory at higher rates one impression at a time.
Rather than simply passing one impression off to the next publisher adserver asks advertiser whether or not they want to show an ad at that given time, and if so, how much they are willing to pay.
Feature of the Real Time Bidding in both Advertiser and Publisher
- Pay only for valuable users.
- Target suitable audience and makes more revenue with the less bid rate.
- Get more revenue from the highest paying advertisers.