Demand- side platforms (DSPs) have emerged to meet the challenges faced by advertisers. DSPs provide advertisers with a new way to buy online ad space, offering three key benefits:
- A single buying point to allocate budget across online channels.
- A real--time, holistic view of reach, frequency, performance and return on advertising spend across channels.
- An advanced toolset to use that data to drive more intelligent ad buying on a per impression basis.