Advertising analytics

Web analytics provides information about the number of visitors to a website and the number of page views. It helps huge traffic and popularity trends which is useful for market research.

  • There are two categories of web analytics; off-site and on-site web analytics
  • Target audience identification/confirmation
  • Purchase behaviors of a target audience
  • Lifestyle activities of a target audience
  • Viewing habits of a target by geographic region
  • Advertising activity of competitors